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Jack Daniel’s: Infinite Apple


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To highlight the taste of refreshing apples emboldened by the character and confidence of Jack, the spot encourages consumers to turn their flavored whiskey choice into a statement.
Agency: FCB
Other credits

Client: Brown-Forman

Chief Brands Officer Brown-Forman: Mark McCullum

Managing Director Jack Daniel’s Family of Brands: Matias Bentel

Global Brand Director Jack Daniel’s: Casey Nelson

Brand Manager Jack Daniel’s: Hugo Wynter



Agency: FCB Chicago

Chief Creative Officer: Andres Ordonez

EVP, Executive Creative Director: Teddy Brown

Creative Director: Quanah Humphreys

Art Director: Sean Ellis

Sr. Copywriter: Will Sharpe

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