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Woodford Reserve: Spectacle for the Senses
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Woodford Reserve is more than a spirit. It's a spectacle. This sentiment is the driving force behind Woodford Reserve's new campaign 'Spectacle for the Senses.' Created for the Kentucky Derby, of which Woodford is the presenting sponsor, the campaign highlights the 200+ different flavour notes in the bourbon. Developed as the first platform launch between creative agency Energy BBDO and Woodford Reserve, this work elevates Woodford beyond bourbon and positions itself as a multi-sensory drinking experience.
Head of Integrated Production: John Pratt Related |
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