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Web Film
Jack Daniel’s: With Love, Jack
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Jack Daniel's Tennessee Whiskey and Energy BBDO have released this film sharing the new reality we are all facing as humanity and how our friends around the world are adapting. It shows the genuine moments that people are having to continue to feel connected. The spot, titled "With Love, Jack," launched digitally across Jack Daniel's social platforms. The video was created from user-generated footage of real human interactions that were filmed authentically, and safely, from home. It features a new rendition of Cyndi Lauper's "True Colors," which was also recorded from home by the singers featured in the video, Kenny Fleetwood and Whitley Little. Jack Daniel's parent company Brown-Forman has been doing its part to help in these unprecedented times. Last week the organization announced a $1 million donation to COVID-19 response funds and the Jack Daniel Distillery has begun aiding production of hand sanitizer for first responders.
President & CEO: Jeff Adkins Related |
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