Budweiser: The Premier No. 12

THE BACKGROUND
Budweiser becomes the official beer of Premier League from 2019 to 2022. When it comes to Premier League, there’s no other fans like Chinese fans. They have to fight a time difference, set alarm at 3 am to watch the matches, alone and keep quiet. They can’t cheer their teams or celebrate properly. This goes completely against the nature as fans, yet they stay true to their teams and support them with nothing left. It is time to give true Premier League fans in China the respect they deserve.

THE IDEA
Most Premier League clubs retire the No.12 jersey for their fans, as they are the best 12th player of the team. As the official sponsor of Premier League, Budweiser decided to sponsor the Premier No. 12. During the Premier League Asia Trophy, we found several loyal fans of the clubs coming to China and documented them. This content film was broadcasted during the match, right before the entrance ceremony, when the respective No.12 players walking together with the other 11 players. Yes, we hijacked the Premier League matches and brought the best No.12 back to the pitch.