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Budweiser: The Premier No.12


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Budweiser becomes the official beer of Premier League from 2019 to 2022. When it comes to Premier League, there's no other fans like Chinese fans. They have to fight a time difference, set alarm at 3am to watch the matches, alone and keep quiet. They can't cheer their teams or celebrate properly. This goes completely against the nature as fans, yet they stay true to their teams and support them with nothing left. From the sponsor of Premier League to the sponsor of Premier Fans.
Agency: draftline
Most Premier League clubs retire the No.12 jersey for their fans, as they are the best 12th player of the team. For the first time, Budweiser hijacked the Premier League Asia Trophy matches and brought 12 players to the pitch.

Budweiser decides to reward Chinese fans with an unprecedent opportunity to empower them being true to themselves. Most Premier League clubs retire the No.12 jersey for their fans, as they are the best 12th player of the team. For the first time, Budweiser hijacked the Premier League Asia Trophy matches and brought 12 players to the pitch.
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