ASDA: Let’s Make Christmas Extra Special

It's the time of year when supermarkets start to pull at our heartstrings or make us laugh with their Christmas adverts - and Asda is first out of the blocks again for Christmas 2019 with its heart-warming new festive campaign via AMV BBDO, London. On 2nd November Asda will bring the magic of Christmas to TV screens with the launch of its 'Let's make Christmas extra special' campaign, which is centred around the people who go the extra mile to spread joy throughout the festive season and make it a special time for all. The story behind this year's campaign shows how a little act of generosity from a young girl, inspired by the stories from her Grandad, can snowball into something bigger, more exciting and altogether more magical.