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ASDA: NannaThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Asda value means not having to compromise, ever, according to the latest ads in its new 2020 branding campaign ‘Don’t Compromise’, created by AMV BBDO. Two TV commercials sit at the heart of the new work. In ‘Nanna’, a grandmother and her daughter hit an impasse when discussing living arrangements and failing to agree. Nanna wants independence – hurtling around country lanes on a motorbike with her toy boy. Helen, however, wants her on hand, at home, to help out with her kids. As a compromise, the grandmother lives in a caravan on the daughter’s driveway so close neither gets any privacy, so both lose out. In ‘Tattoo’, two brothers want to go all out on Mother’s Day. Tim wants a grand gesture – skywriting, perhaps. Tom wants something more personal – maybe an original art commission. Instead, they compromise and each gets an I Love Mum tattoo.
Agency Planner: Sam Williams |
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