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ASDA: Don’t Compromise
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Asda has launched a new Valentine's-themed ad in its tongue-in-cheek "Don't Compromise" campaign, demonstrating that when it comes to quality and price at Asda, there’s no need to compromise. The TV and online ad, created by AMV BBDO, is the second in the series and centres on a couple making plans for their date night. The man wants to go to the theatre, while the woman wants to see an action movie. But they end up agreeing to compromise, and they become ‘the action’. It seems they have signed up to be volunteers in an axe-throwing act, leaving them strapped to a rotating wheel with a blindfolded axe thrower taking aim at them – clearly showing the perils of compromise. The final scene cuts to them enjoying a delicious Extra Special Sirlion Steak, safely at home again. The moral of the story: Don’t Compromise. And with Asda, customers never have to settle for less thanks to the Asda brand promise.
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