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Everyone imagines being a Jedi. Running around swinging makeshift Lightsabers and using the Force to save the galaxy. To celebrate the launch of the Star Wars Jedi: Fallen Order, Xbox and Electronic Arts came together to bring that dream to life in 'Become a Jedi' a live action spot that brings this universal truth to life and celebrates both the love of play and Star Wars. The spot, developed by 215 McCann, tells the story of a young girl with a wild imagination who succeeds in getting her father and his coworkers to put work aside for a moment and find a real connection in the ultimate Star Wars fantasy.
Credits
Other credits
Client: Microsoft / Xbox
Xbox, General Manager, Integrated Marketing: Rob Matthews
Xbox, General Manager, Brands and Advertising: Taylor Smith
Xbox, Director, Brand and Integrated Marketing: Craig McNary
Xbox, Sr. Integrated Marketing Manager: Josh Munsee
Xbox, Sr. Marketing Manager, 3rd Party Games: Kathy Richardson
Xbox, Marketing Manager, 3rd Party Games: Michelle Fears
Xbox, Sr. Product Marketing Manager, Hardware: Theresa Van Den Boogaard
Client: EA / Respawn
EA, CMO, Marketing Publishing and Analytics: Chris Bruzzo
EA, SVP, Global Brand Management: Jason Bunge
EA, Sr. Director, Global Brand Marketing: Arturo Castro
EA, Director, Global Brand Marketing: Charlie Hauser
EA, SVP, Marcom & CMO Managing Director: David Tinson
EA, VP, Marcom Strategy: Charles Kha
EA, Creative Director: Neel Upadhye
EA, Sr. Director, Marcom Production: Angelo Ferrugia
EA, Sr. Manager, Production: Margaret Meo
EA, Lead Video Producer: Christopher Beckett
EA, Sr. Manager, Marcom Strategy: Alexandre Scriabine
EA, VP, Marcom Activation: Stuart Lang
EA, Executive Assistant: Jovanna Piazza
EA, Sr. Director, Global Activation: Andrew Wong
EA, Director, Global Activation: Angela Sun
EA, Global Activation Lead: Joe Gatdula
EA, Global Activation Associate: Clay Bradshaw
Respawn, Head of Respawn: Vince Zampella
Respawn, COO: Dusty Welch
Respawn, Game Director: Stig Asmussen
Respawn, Sr. Producer: Kasumi Shishido
Respawn, Producer: Jordan Klein
Client: Lucasfilm Ltd.
Lucasfilm Ltd., Director, Brand Marketing: Matt Shell
Lucasfilm Ltd., Manager, Brand Marketing: Anthony Rodriguez
Agency
Director of Integrated Production: Mandi Holdorf
Director of Business Affairs: Mary Beth Barney
Business Director: Peter Goldstein
Management Supervisor: Devina Hardatt
Account Supervisor: Harold McKeon
Assistant Account Executive: Paige Kane
Director of Strategy: Brian Wakabayashi
Strategy Director: Cassidy Wilber
Strategist: Christian Stewart
Production Company
Managing Director: Dave Morrison
Head of Production: JP Colombo
Line Producer: Megan Moore
Production Designer: Jay Pooley
Make-Up: Christine Kohut
Costume Designer: Adelle Gaudet
Stunt Coordinator: Tom Struthers
Editorial: Cartel Edit
Editor: Leo Scott
Cutting Assistant: Matt Berardi
Assistant Editor: Collen McKay
Executive Producer: Lauren Bleiweiss
Producer: Samantha Axelrod
Music Composition:
Composer: Blake Robinson
Mixing: Steve Kaplan
Orchestration: Gordy Haab and Carl Rydlund
Audio Mix & Sound Design: Skywalker Sound
Sound Designer / Re-Recording Mixer: Steve Boeddeker
Foley Artist: Jana Vance
Foley Mixer: Frank Rinella
Engineering Services: Dusty Jermier
Digital Editorial Support: Ivan Piesh
Post-Production Sound Accountant: Renée Russo
Post-Production Finance Manager: Mike Peters
Client Services: Eva Porter
Scheduling: Carrie Perry
Director of Production: Jon Null
Head of Engineering: Steve Morris
Head of Production: Jon Null
General Manager: Josh Lowden
VFX: Industrial Light & Magic
Post VFX Supervisor: Sherry Hitch
Onset VFX Supervisor: Jonathan Rothbart
VFX Associate Producer: Yimi Tong
VFX Editor: Jenni O'Byrne
CG Supervisor: Leandro Estebecorena
Executive Producer: Jill Brooks
Animation Supervisor:
Delio Tramontozzi
Animators: Philip Barnard, Dave Logan, Nathan Thomas
Creature TD:
John Niforos
Layout Supervisor:
Marla Newall
Layout Artists:
Janice Chan
Melissa Mullin
Gurpreet Pannu
Luke Spence Byrd
Xiaoxuan Sun
Particle TDs:
Thomas Bevan
Mihai Cioroba
Lead Generalist – Environments:
Shane Roberts
Generalists – Environments:
Kevin Page
Adam Watkins
Lighting TDs:
Kevin Reuter
Yegor Swarovski
Compositors:
Tigran Badalyan
Michael Conte
Larkin Flynn
Ravi Kasumarthy
YunJung Ko
Alison Lake
Michael Ranalletta
Ronnie Williams Jr.
Digital Paint & Roto Supervisor:
Michael Van Eps
Digital Paint & Roto Artists:
Beth D'Amato
Robert Dorris
Katie Morris
Model/Texture Artists:
Mark Keetch
Mark Marcin
Associate Pipeline TD:
Katherine Sanchez
Coordinators:
Rebecca Norton
Andrew Martin
Lane Howard
Yegor Tesler
Production Assistant:
Jessica Tong
Finishing: Lucasfilm / Lucas Video Production
Producer / Sr Manager, Creative Content & Commercial Production: Trisha Brunner
Sr Manager, Technical Operations & Video Asset Management: Kevin Parker
Colorist: Sean Wells
Online Editor: Amir Hosseinzadeh
Coordinator: Janet Lee
Production Assistant: Rene Castro
