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Xbox's global Power Your Dreams campaign marks the entry to the next generation of gaming with the all-new Xbox Series X and Xbox Series S consoles. The Xbox Series X is the fastest, most powerful Xbox ever and sets a new bar for performance, speed and compatibility. The Xbox Series S brings you next-generation gaming faster load times, higher frame rates, and richer, more dynamic worlds in the smallest Xbox ever. The global campaign kicks off with the brand’s newest spot, "Us Dreamers," developed by 215 McCann.
Credits
Other credits
Agency
Director of Integrated Production: Mandi Holdorf
Associate Producer: Jessie Ybarra
Director of Business Affairs: Mary Beth Barney
Business Director: Peter Goldstein
Management Supervisor: Devina Hardatt
Account Supervisor: Harold McKeon
Head of Strategy: Brian Wakabayashi
Strategy Director: Ryan Riley
Senior Strategist: Christian Stewart
Production
Managing Director: Dave Morrison
Editorial: Whitehouse Post
Editor: Tobias Suhm
Assistant Editors: Joe Carugati, Nick O’Neill
Executive Producer: Joanna Manning
Producer: Jordan Stricklin
VFX & Color - MPC
Executive Producer: Elexis Stearn
VFX Producers: Nicole Saccardi, Warwick Hewett, Mireille Antoine
VFX Coordinators: John Edson, Jamie Hughes
Line producer: Neela Kumuda P
Production coordinator: Sakshi Gaur
Colour Executive Producer: Meghan Lang Bice
Colour Producer: Sasha Pace
Colourist: Ricky Gausis
Colour Assists: Sam Ziaie, Nate Seymour
Creative Directors: Michael Gregory, Dan Seddon
VFX Supervisors (2D): Toya Drechsler, David Filipe
VFX Supervisors (3D): Zhenya Vladi, Corinne DeOrsay, Fabian Frank
CG Supervisor: Raju Ganesh S
2D Supervisor: Rashabh Butani
Pre-vis: David Hickey, Parker Sellers, Andrew Price, Samir Patel, Fabian Frank, Kristian Bonne, James Bown, Chris Welsby, Clementine Supiot
Assets: Silvia Bartoli, Marco Gifuni, Pascual Rubio Cervera, Michael Reed, Tom Hearne, Corinne DeOrsay, Jemmy Molero, Bibin Balan, S Shashi Kumar, Vivek Mayanglambam, Bibin Balan, Vinutha R, Selva Kumar K
Rigging: Navin Pinto, Gretchen Asmar, Maximilian Mallman
Look Development: Fabian Frank, Giovanni Bianchet, Pascual Rubio Cervera
Concepts: Ivan Khomenko, Leandre Lagrange, Michelle Tolo, Mike Davis, Andrew Kim, Eric Fulghum, Farid Sandoval, Jake Lunt, Lino Khay, Leandre Lagrange, Farid Sandoval
Animation - David Bryan, Chris Welsby, Andrew Price, Samir Patel, Ty Coyle, Marco Capparelli, Clementine Supiot, Mack Knights, James Bown, Shiny Rajan
FX: Dan Bodenstein, Nate Skeen, Rob Richardson, Selcuk Ergen, Radu Ciubotariu, Arnau Gilabert, Umesh Namdev, Ashwath Thiraviam, Kartik Gupta
Lighting: Tim Kafka, Sherryn Pattarawuttiwong, Nate Skeen, Tom Hearne, Asher Stusek, Brendon Echsner, Zhenya Vladi, Pascual Rubio Cervera, Fabian Frank, Giovanni Bianchet, Chris Huland, Kiril Mirkov, Mattias Lullini, Stephane Ranaldi, William Laban, Aritra Sarkar, Raju Ganesh S
Compositing: Navid Sanati, Toya Drechlser, Kyle Belko, Andy Roberts, David Ince, Hector Cabrera, Jason Heinze, Oliver Caiden, Sandra Ross, Sorie Conteh, David Piombino, Gustavo Bellon, David Filipe, Mithun Alex, Ed Taylor, Pavan Balagam, Yashvardhan Jain, Shaik Abdul Adul, Manideep Sanisetty, Yashvardhan Jain, Akula Srikanth, Abhilash A
Flame: Claus Hansen, Sean Anderson
DMP: Marco Genovesi, Megan Bailey, Ed Babb, Radhakrishnan R, Joyett Fernandes, Sachin sureshrao Dhapudkar, Bakiyaraj P, Shanmugavel V
Prep: Sreejimol C.P, Suresh P, Anurag Sing Kushwaha, Sreeji
Music Company: Walker Music
Executive Producers: Sara Matarazzo, Stephanie Pigott
Music Supervisor: Danielle Soury
Chief Engineer: Chris Nungary
Track title: No Ordinary
Artist: Labrinth
Courtesy of Columbia Records and Sony/ATV Music Publishing
Sound Design & Mix: Lime Studios
Sound Designer and Audio Mixer: Rohan Young
Audio Assistant: Jeremy Nicols
Executive Producer: Susie Boyajan
Client: Microsoft / Xbox
Xbox, Director, Brands and Advertising: Craig McNary
Xbox, Sr. Manager, Integrated Marketing: Josh Munsee