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Xbox is introducing its updated brand message, “Jump In,” in a new global integrated campaign that debuts just in time for the holiday season. The campaign, developed by 215 McCann, … read moreshows off both the scope and variety of Xbox games as well as the power and energy of the Xbox community. As a diverse community of gamers come together over their shared passion, they are mirrored by characters from their parallel gaming universes uniting from all corners of the world to celebrate together. The spot highlights the combination of the two as the real power behind the Xbox platform. These adrenaline-pumping, adventure-filled videos feature popular tracks such as “Feel the Love” by Kids See Ghosts, “Freedom” by Grandmaster Flash and the Furious Five, as well as songs from Brother KAMAU and Handsome Boy Modeling School. The integrated nature of the campaign shines a light on all of the different ways people engage with gaming — whether it’s watching a live stream, scouring the internet for tips, attending a con, making a new friend from across the globe, or beating one’s own high score, there is a place for everyone in this expansive community.
read less...Client: Microsoft Xbox
Director, Integrated Marketing: Craig McNary
Sr. Marketing Manager: Michael Rivera-Dirks
Director of Integrated Production: Alex Spahr / Mandi Holdorf
Associate Producer: Jessie Ybarra
Director of Business Affairs: Mary Beth Barney
Business Director: Peter Goldstein
Account Supervisor: Devina Hardatt
Account Executive: Armando Melendez
Assistant Account Executive: Paige Kane
Director of Strategy: Brian Wakabayashi
Strategy Director: Cassidy Wilber
Line Producer: Stephen Johnson
Editorial Company: Spotwelders
Editor: Haines Hall
Assistant Editor: JC Nunez
Producer: Dustin LaForce / Jessica Davis
Executive Producer: Carolina Padilla
Sound Mix: Lime Studios
Mixer: Jeff Malen
Telecine: The Mill
Telecine Artist: Michael Rossiter / Derek Hansen
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