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Tesco: Back To The Future
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Tesco's 2019 Christmas spot is a glorious Back to the Future inspired trip through the UK supermarket's 100-year history. Created by BBH London and directed by Stink's Traktor, the spot opens on Joel, a Tesco delivery driver making his final drop offs before the big day. He gets caught up in some street lights, which send him back in time to make deliveries to the likes of the Queen, Winston Churchill at 10 Downing Street, dancers at a rave and, best of all to game show host Jim Bowen on an episode of Bullseye. Condensing 100 years of history into 90 seconds is no small feat but to streamline the task, BBH and Tesco looked to focus on events that mattered to the brand.
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