 |
Tv
Carrefour: 60 Christmases Already
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
In this 90-second film, Carrefour celebrates the traditional Christmas Eve dinner with the family, and thus shows the evolution of consumption habits from the 1960s to the present day. With Françoise Hardy's song "Gli Altri" playing in the background, the script plunges the audience into a societal and family setting where we follow the evolution of ways of life through time... It is also the opportunity to rediscover, nostalgia, the emblematic toys and other products that are part of Christmas memory's. This realization is an opportunity for the brand to thank consumers for their trust and the 60 Christmases spent with them.
Agency: Publicis Conseil, Paris
Marketing management France and Group: Amélie Oudéa-Castéra, Élodie Perthuisot, Nathalie Jacquier, Jennifer Peyre Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
