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Web Film
Carrefour: The Ingredient of Christmas
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With the Christmas holidays approaching, Carrefour has decided to put solidarity at the heart of its new campaign. The campaign highlights the testimonies of all who are mobilized every day, from our customers to our employees, for the most vulnerable. Therefore this year, 500 000 meals will be donated to associations, proving that "the best ingredient of Christmas is solidarity". This campaign showcases the spirit of solidarity and commitment that drives the Carrefour team alongside 1,600 associations in the collection and donation of unsold food in stores, the Boucles du Cœur operation in stores in favor of local associations fighting against food insecurity, support for the national collections of the Food Banks and the Restos du Coeur.
Agency: Publicis Conceil, Paris
Marketing France and Group: Caroline Dassié, Nathalie Jacquier, Jennifer Peyre, Charlotte Sophie Boue. Related |
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