Ford: When you see it, it's not too late

The Pre-Collision Assist feature uses camera technology to detect a potential collision with pedestrian directly in front of yours during day or nighttime driving. If a potential collision is detected, an alert sound is emitted and a warning message displays in the message center. If your response is not sufficient, Automatic Emergency Braking (AEB) will precharge and increase brake-assist sensitivity to provide full responsiveness when you do brake. If you don’t take corrective action and a collision is imminent, brakes can apply automatically.
Agency: LCT