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American Red Cross: Give Blood to Give Time
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1 in 3 people in the U.S. are diagnosed with cancer. With this disease affecting so many people across the country, cancer patients use nearly 25% of the nation's blood supply-more than patients fighting any other disease-but only 3% of Americans donate blood in a given year.
For the first time, American Red Cross and the American Cancer Society are partnering in a powerful new campaign to explain the critical role blood donations play in a cancer patient’s journey.
Created by American Red Cross creative agency BBDO New York, Give Blood to Give Time illustrates an important reason to donate: blood transfusions can extend the life of cancer patients. When you give blood, you give time and help somebody’s story continue. The story is told through a series of hundreds of intimate photos. We see a young woman’s life being turned upside down as she gets a cancer diagnosis. Just when you think it may be the end, a blood transfusion helps her journey continue.
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