Web Film
American Red Cross: The Great EscapeThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Seven lives are lost to home fires every day in the US more than all natural disasters combined. In an effort to change these statistics, the American Red Cross is launching "The Great Escape," a PSA aimed at educating families on home fire safety. This campaign focuses on preparing families with two simple steps: Practicing a 2-minute fire drill, and Testing smoke alarms monthly.
To bring this message to life, the work features a surreal universe where toys have come alive and are practicing a timely evacuation from their dollhouse—a scene which we later realize is a figment of one child's imagination. Created in partnership with BBDO NY and directed by Noam Murro, the memorable PSA uses surprise and imagination to capture viewers’ attention and illustrate the importance of communicating fire safety among families with a lighthearted tone. This is a creative departure for the non-profit which typically invokes a more serious or deep tone.
Client: American Red Cross |
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