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Radio
Great Northern Brewing Co.: InstaRadio - WA
Carlton & United Breweries’ Great Northern Brewing Company has launched a national radio campaign via Clemenger BBDO Melbourne, that sees the brand turn Instagram posts into radio spots, and then back into Instagram posts. Targeting specific regional communities, InstaRadio was inspired by the thousands of Australians who love posting photos on Instagram of themselves sharing a Great Northern with their mates in regional Australia. The campaign sees the best of these photos brought to life on radio, with the moments translated into a script read by Australian actor, John Flaus.
Client: CUB Related |
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