Great Northern Brewing Co.: The Zero G Network

Australia's number one beer, Great Northern Brewing Co. has launched The Zero G Network, a new initiative to protect remote pockets of the great outdoors from mobile data coverage. The new initiative, which was developed with partners, Clemenger BBDO Melbourne, has launched with online films, influencer partnerships, OOH, print and an interactive website where people can explore, nominate and help preserve Zero G areas so future generations will always have places to experience the benefits of being outdoors and offline.

As part of the campaign, Great Northern mapped 35 Zero G locations across the country launching an interactive map to encourage people to get outdoors and offline. Outdoor afficandos can also nominate their favourite remote locations to be included, creating a crowdsourced database of Zero G locations.