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Top 6: April 29th 2020
Interactive
Milka: THE VIRTUAL EGG HUNTTop 6: April 29th 2020
The situation of the entire world has changed. The current pandemic confines millions of people to their homes. Families are staying isolated, cancelling all kinds of outdoor events. With Easter was the same. Kids and parents all feared the lockdown would jeopardize one of the most beloved traditions of any European family’s: the Easter egg hunt. As one of the most iconic chocolate brands, Milka felt responsible for giving people an inspiring and unforgettable Easter experience. That’s why DAVID Madrid, as part of the WPP team that works for the brand in Europe, decided to build an epic Easter Egg Hunt inside Fornite. Milka joined forces with Maxsialtele, one of the biggest gaming influencers in Europe, to create a whole map with unique and breath-taking landscapes of the Alps and invited thousands of kids and parents to find Easter eggs while comfortably staying at home.
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