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Top 6: April 29th 2020
Web Film
Serviceplan: Born IntegratedTop 6: April 29th 2020
This year, Europe's largest partner-led agency group celebrates its 50th anniversary. 50 years of creation, innovation, independence and integration. When the agency was founded in 1970, the 'Serviceplan' that gave it its name stood for what was then a visionary approach: integrated, holistic communication solutions. Integration is also the guiding theme in the anniversary year, for an idea that involves everyone: 4,317 employees in 24 houses of communication worldwide; partners and friends of the company. The SP50 anniversary logo - a clear homage to the original agency logo from the 1970s - was followed by an idea that brings Serviceplan's 'Born integrated' philosophy to life in the form of a unique arrangement. Whether agency furniture, business equipment, employee and customer gifts, screen-savers, social media profiles, advertisements or even the office dog, everything is part of the whole installation and each element bears a section of the anniversary logo. The logo itself serves as a springboard to a microsite. Read out digitally, it leads to the history of the installation and the holistic basic idea of Serviceplan: integration.
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