This year, Europe's largest partner-led agency group celebrates its 50th anniversary. 50 years of creation, innovation, independence and integration. When the agency was founded in … read more1970, the 'Serviceplan' that gave it its name stood for what was then a visionary approach: integrated, holistic communication solutions. Integration is also the guiding theme in the anniversary year, for an idea that involves everyone: 4,317 employees in 24 houses of communication worldwide; partners and friends of the company. The SP50 anniversary logo - a clear homage to the original agency logo from the 1970s - was followed by an idea that brings Serviceplan's 'Born integrated' philosophy to life in the form of a unique arrangement. Whether agency furniture, business equipment, employee and customer gifts, screen-savers, social media profiles, advertisements or even the office dog, everything is part of the whole installation and each element bears a section of the anniversary logo. The logo itself serves as a springboard to a microsite. Read out digitally, it leads to the history of the installation and the holistic basic idea of Serviceplan: integration.
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