Print ad: PSA: Songs For Humanity, Beatles

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Top 6: May 20th 2020

To felicitate the real-time heroes fighting the battle on the frontline during the COVID-19 pandemic, Chimp&z Inc launches the #SongsForHumanity. The campaign consists of a series of posters that acknowledge and thank first responders for their selfless service.  The posters present pictures of medical staff, paramedics, policemen, and all the other first respondents accompanied by iconic song lyrics from the past decades that highlight their selfless service. The campaign makes a statement by bringing alive songs from the dusty records in a contemporary context.