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Top 6: May 13th 2020
As May begins, more than half of states are lifting stay-at-home measures in an attempt to get the country back on its feet. But many of the experts are cautioning citizens to stay … read morefocused and continue to stay home and stay safe. Mucinex, a leading cold and flu brand with a fighting spirit, is elevating the conversation by leveraging art, not just words, in its new visually stunning public health campaign that animates and illustrates the best science-based advice for fighting COVID-19.Mucinex and McCann New York and McCann Health have once again partnered with award-winning illustrator Noma Bar, heralded as a "master of the visual double entendre," who created a series of colorful and intriguing social superhero illustrations and Instagram stickers which help Americans grasp the heroism of staying home and being boring. Bar's deceptively simple and highly imaginative works combine a clever use of negative space and bold design techniques, to show that by being a #boringhero, everyone can be a helper; keeping the front-line heroes – first responders, healthcare workers, grocery employees, mail carriers and so many others – safe and healthy.
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