Lloyds Bank / Mental Health UK: By Your Side

Lloyds Bank and Mental Health UK have launched a new campaign to support to customers who have been affected by the Covid-19 crisis. New TV, radio and social media adverts (from Thursday 14 May) highlight a shared commitment to be there for customers. Building on the mental health awareness campaign that won Channel 4's 1m pound 'Diversity in Advertising' competition in 2018, this new work, also by ad agency adam&eveDDB, features customers, in scenes now synonymous with households and businesses in lockdown, questioning mental health challenges faced during the crisis.