Forward Media: Mask Media

Quarantine time when traditional mediums became ineffective is perfect time for media agency to promote itself as efficient one. Havas Creative Group, Ukkraine, came up with a totally new effective ad medium - cashiers' mask. With good reach - on faces of cashiers - it grabs audience attention long enough to deliver the message. Moreover, cashier' masks even speak for them. We tied classic cashier phrases with advertised products contextually.