TV ad: Yorkshire Tea: Carbon Neutral

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Yorkshire Tea products are now 100% carbon neutral from field to shelf. The brand has spent five years working on projects directly within its supply chain to benefit communities and help balance and reduce its carbon footprint. To celebrate the achievement in the run-up to World Environment Day on 5th June, Lucky Generals has created a social media film featuring Andrew Hutchinson, the original illustrator of the Yorkshire Tea box, updating his iconic pack artwork based on an idyllic Yorkshire countryside scene to be proper green. The film focuses on the artist as he sits studiously at his easel 'somewhere in Yorkshire' describing the updates he’s making to camera. These include turning cricketers into beekeepers, adding solar panels to the roof of the house and placing an electric car charging up in the garden. Once he’s finished, and the countryside is jam-packed with recycling boxes, wind turbines and an eco dome he decides it might be a 'bit much' and not the Yorkshire Tea way. So he scraps the lot, leaves the image as it was and simply places the 'Carbon Neutral' logo on the box.