Yorkshire Tea: Cuppa

Yorkshire Tea has collaborated with Alpro's 'My Cuppa' to offer those consumers a plant-based drink that doesn't change the taste or curdle. The film features Yorkshire Tea employee Craig, going through his morning routine as he preps his meeting. Worried he won't be able to rewire years of innate psychological training to say "Brew"instead of "Cuppa" he uses his morning routine (shaving, having a brew cuppa, driving to work) to repeat, 'my cuppa, my cuppa, my cuppa' even calling his wife "Cuppa". As he finishes the presentation with gusto he introduces "My brew......er..no ..Cuppa”.