TV ad: Yorkshire Tea: Where Everything's Done Proper

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Sir Patrick Stewart, one of the finest actors of his generation, is the latest Yorkshire legend to bring their unique skill set and star power to a job at Yorkshire Tea. This time to deliver the leaving speech to top all leaving speeches, in the latest work for the brand by Lucky Generals. The ad is the latest work to come from the 'Where everything's done proper' brand platform created by Lucky Generals in 2017. A platform that has helped drive Yorkshire Tea to become the number one black tea brand by value and volume in the UK. In 2017 Yorkshire Tea held 21% value share. Today this stands at 34%. Directed by Dan Opsal for Hungry Man London, the latest in the series of ads proves that no matter how menial the task, Yorkshire Tea insist on doing it ‘proper’. Sir Patrick, who takes Yorkshire Gold tea with him wherever he travels in the world, calls upon his 60+ years of stage and screen experience to pay tribute to a very special colleague on their last day at work.