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Water Safety New Zealand: An Older Problem Than You Think: Lifejackets Are So BasicThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
While everyone thinks our nation's high drowning numbers are driven by teenagers taking dumb risks and getting into trouble, the statistics tell a different story. The real risk takers – the doers of dumb – the ones not wearing lifejackets, fishing from rocks, drinking alcohol, smoking weed and making up the largest number of drownings in New Zealand... are actually the elderly.
Agency: FCB, New Zealand
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