Radio ad: Water Safety New Zealand: An Older Problem Than You Think: Puff n Surf

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While everyone thinks our nation's high drowning numbers are driven by teenagers taking dumb risks and getting into trouble, the statistics tell a different story. The real risk takers – the doers of dumb – the ones not wearing lifejackets, fishing from rocks, drinking alcohol, smoking weed and making up the largest number of drownings in New Zealand... are actually the elderly.