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Under Armour enlisting Venice based Backyard director Ericson Core to shoot their latest blockbuster. "The spot was conceived and produced in true partnership with Under Armour, … read morewhich doesn't have an outside ad agency," says Core. "We sat down last fall to begin brainstorming how the spot should look and feel.”
The Backyard team orchestrated the many talents involved from the amazing visual effects of Asylum, the music of Machine Head and sound designer Rob Sephton, to the editorial talents of Igor Kovalik from Beast. “Talent wrangling became a job into itself, but we were fortunate to work side by side with the Under Armour staff to help manage and coordinate the scheduling of all the incredible athletes,” adds Backyard Executive Producer, Peter Steinzeig.
World-class athletes appearing in the commercial include Eric “Big E” Ogbogu, the captain of Team Under Armour, Carl Edwards (NASCAR), Vernon Davis (San Francisco 49ers), Kimmie Meisner (U.S. Figure Skater), Cat Osterman (USA Softball), Ray Lewis (Baltimore Ravens), Bob Sanders (Indianapolis Colts), Jeff Samardzija (Tennessee Smokies – Chicago Cubs Double A Affiliate), Hunter Mahan (PGA Golf), Alfonso Soriano (Chicago Cubs), Lindsay Jacobellis (U.S. Snowboarder) and Garret Atkins (Colorado Rockies).
read less...Sr. Manager, Art Director: Nate Shriver
Art Director - New Media: Brian Boring
Art Director: Eric Clemmer
Production Designer: Greg Jackson
Visual Effects: Asylum
Editorial: Beast
Sound Designer: Rob Sephton
Music: Machine Head
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