TV ad: Under Armour E39: Julio Jones: UA E39 :60

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By featuring the authentic performance of Julio Jones and Shilo's design-infused storytelling approach, guided by idea from agency WMIG -- Under Armour's E39 technology is shown to be a phenomenal new way for athletes to maximize their full potential.

Category Sportswear
Client Under Armour
Agency WMIG
Production Shilo
Country United States of America
Uploaded 21 April, 2011

Credits

Director
Andre Stringer
Creative Director
Andre Stringer (WMIG)
Creative Director
Brian Boring
Group Head
Steve Battista
Group Head
Brad Charron
Copywriter
Andre Stringer
Copywriter
Nathan Caswell

Other credits

Additional credits:

Ideation: WMIG

Associate Producer: Sheina Dao

Executive Producer: Megan Kelly

Director: Andre Stringer

Production Company: Shilo

Director of Photography: Joe Zizzo

Editor: Nathan Caswell

Assistant Editor: Hedia Maron

Storyboard Artist: Ed Tranquino

3D Artist: Maurice Caicedo

3D Tracking: Matthew Broeska

2D Animator/Compositor: Gabriel Regentin

2D Animator: Stieg Retlin

Designer: I-Ting Lee

Roto: Carlos Rosario, Akira Uchinokura, Adriana Vellejo, Leslie Chung, Djeison Canuto

Producer: Mariya Shikher

Production Coordinator: Sheina Dao

Line Producer: Jeremy Yaches

Head of Production: Julie Shevach

Executive Producer: Megan Kelly

Telecine: Company 3

Colorist: Tom Poole

Composer: Darrin Wiener

Sound Design: Echolab

Sound Designer: Gavin Little

VO Record and Final Mix: Sound Lounge

Mixer: Peter Buccellato

VO Talent: Uch Martin

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Under Armour E39: Julio Jones: UA E39 :60

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Under Armour E39: Julio Jones: UA E39 :60

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