 |
Tv
Under Armour ColdGear: Dick's
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Seeking the best creative solution for this project, Shilo enlisted the talents of its growing creative arm, We Make It Good, and creative director Clayton Vomero, who co wrote the spot's script along with Shilo's co founder and creative director Andre Stringer. To film the action as realistically as possible, the team found an authentic factory location in Los Angeles and worked with Lindsey for two days, going full out to capture her performance and the desired atmospheric reality on the set. From there, they added additional details back in their studio to heighten the story's visual drama via seamless VFX artistry.
In their story, Stringer and Vomero built a narrative around a Cold Abuse Simulator, where Vonn tests ColdGear under the world's harshest conditions. "Ultimately our goal in our Cold Abuse Simulator films is to transport the viewer deeply into the unique experience of the athlete," explained Stringer.
Client: Under Armour Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
