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Under Armour ColdGear: Dick's


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Seeking the best creative solution for this project, Shilo enlisted the talents of its growing creative arm, We Make It Good, and creative director Clayton Vomero, who co wrote the spot's script along with Shilo's co founder and creative director Andre Stringer. To film the action as realistically as possible, the team found an authentic factory location in Los Angeles and worked with Lindsey for two days, going full out to capture her performance and the desired atmospheric reality on the set. From there, they added additional details back in their studio to heighten the story's visual drama via seamless VFX artistry.
In their story, Stringer and Vomero built a narrative around a Cold Abuse Simulator, where Vonn tests ColdGear under the world's harshest conditions. "Ultimately our goal in our Cold Abuse Simulator films is to transport the viewer deeply into the unique experience of the athlete," explained Stringer.
Credits Other credits

Client: Under Armour

Senior VP Brand: Steve Battista

Creative Director: Brian Boring

Strategic Marketing Manager: Emily Johnson

Art Director, Interactive: Nathan Shriver



Ideation: We Make It Good

Writers: Andre Stringer, Clayton Vomero



Director: Shilo

Production Company: Shilo

Creative Director: Andre Stringer

Associate Creative Director: Noah Conopask

Lead Artist and CG Supervisor: Tamir Sapir

Director of Photography: Martin Ahlgren

Compositing: Joel Voelker, Miguel Bautista, Tamir Sapir

3D Animation: Erik Lee

3D Lighting and VFX TD: Warren Heimall, Joji Tsuruga, Tamir Sapir

3D Modeling: Youngmin Kim, Jiyoung Yoo

3D Texturing: Jiyoung Yoo, Billy Jang

3D Tracking: Eric Epstein

Storyboard Artist: Fred Fassberger

Matte Painting: Rodeo FX, Helen Kim

Roto Artists: Jihyae Ham, Carlos Rosario, Helen Kim

Editor: Nate Caswell

Assistant Editor: Hedia Maron

Producer: Mariya Shikher

Line Producer: Chris Palladino

Head of Production: Julie Shevach

Executive Producer: Tracy Chandler



Music Company: Echolab

Composer, Sound Designer: Gavin Little



VO Recording and Mix Company: SoundLounge

VO Recording and Final Mix: Peter Buccellato



VO Talent: Debra Bond, Mark Jones



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