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Outdoor
Lifebuoy: Bish Bash Bosh, 3
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Lifebuoy, the world’s number one hygiene soap brand, returns to the UK with the aim of changing hand hygiene habits across the nation. The impactful campaign communicates the importance of good hand-washing habits to help reduce the spread of infection. The brand is investing £12 million MMS with its broad-reaching Bish Bash Bosh campaign. Through the Bish Bash Bosh campaign, live now, Lifebuoy wants to raise awareness of the importance of hand hygiene through its above-the-line and in-store activations, as well as supporting behavioural changes across the UKI. The brand also aims to support behaviour change at grass roots level by embedding good hand hygiene practices with school-age children and the most vulnerable groups in society.
Client: Samir Singh, Global EVP, Skin Cleansing Related WEB FILM
Lifebuoy: Lifebuoy Dreams
MullenLowe Lintas Group, MullenLowe Singapore, MullenLowe Lintas Indonesia. |
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