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King Arthur Baking Company: The Power of Baking
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Helmed by Director Tomi Dieguez (of 1stAveMachine Buenos Aires), the campaign, entitled “The Power of Baking”, spotlights real-life bakers making personal recipes alongside their families and loved ones from the comforts of their own kitchens. The narrative and visuals are elevated by the soulful “Rise Again”, an original song about finding perseverance during these uncertain times.
The piece marks King Arthur Baking Company’s first campaign since its rebrand. Following the campaign, a new line of products are slated to roll out during the fall season including Keto Wheat Flour Blend, Organic Rye Flour, '00] Pizza Flour, Baking Sugar Alternative, and Single Serve (Confetti Cake and Chocolate Cake with Salted Caramel).
Agency: DCX Growth Accelerator Related
CTCP: Jackson
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