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CTCP: Jackson
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Storytelling production company 1stAveMachine partners with agency Acento Advertising to bring to life an animated campaign for the California Department of Public Health’s CTCP, one of the world’s leaders in tobacco-control efforts.
Helmed by 1stAveMachine director as well as BRUT Co-Founder and Executive Creative Director Martin Allais, the campaign, entitled “Jackson”, follows a habitual smoker -- who often craves a drag while drinking coffee, driving through traffic, and even at the movies -- transforming his mind, body, and spirit to finally quit his addiction for 10 years and counting. The animated visuals, which include a monstrous cloud of cigarette smoke, are accompanied by a Spanish-speaking voiceover and were directed all in-house by BRUT.
Production Company: 1stAveMachine Related |
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