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ESPN: One App, One Tap
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Storytelling production company 1stAveMachine partners with agency BSSP to bring to life a campaign for the ESPN App, the world’s number one sports app. Helmed by 1stAveMachine director Diego Berakha, the campaign, entitled “One App, One Tap”, highlights the full breadth and depth of the brand’s mobile platform through some of the most action-filled moments in sports history. Set to vocals by emerging rapper Chika, compositions feature fan-favorite athletes, coaches, and ESPN personalities -- all elevated with energetic, animated visuals. The campaign marks Chika’s first-ever ad collaboration (who recently garnered a Grammy Award nomination for “Best New Artist”) and follows ESPN’s best streaming month ever in September 2020.
Official release here: https://espnpressroom.com/us/press-releases/2020/11/new-espn-app-creative-debuts-featuring-vocals-from-rising-artist-chika/
Client: ESPN Related |
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