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Storytelling production company 1stAveMachine partners with agency BSSP to bring to life a campaign for the ESPN App, the world’s number one sports app. … read moreHelmed by 1stAveMachine director Diego Berakha, the campaign, entitled “One App, One Tap”, highlights the full breadth and depth of the brand’s mobile platform through some of the most action-filled moments in sports history. Set to vocals by emerging rapper Chika, compositions feature fan-favorite athletes, coaches, and ESPN personalities -- all elevated with energetic, animated visuals. The campaign marks Chika’s first-ever ad collaboration (who recently garnered a Grammy Award nomination for “Best New Artist”) and follows ESPN’s best streaming month ever in September 2020.
Official release here:
https://espnpressroom.com/us/press-releases/2020/11/new-espn-app-creative-debuts-featuring-vocals-from-rising-artist-chika/
read less...Client: ESPN
Campaign Name: ESPN One App, One Tap
Agency: Butler, Shine, Stern & Partners
President: Patrick Kiss
Executive Producer: Fearghal O’Dea
Group Creative Director: Sinan Dagli
Art Director: Kelly Bernard
Copywriter: Rodd Naimi
Strategy Director: Jake Bayham
Account Supervisor: Tony Bossard
Production Company: 1stAveMachine
Director: Diego Berakha
Partner/ Executive Producer: Sam Penfield
Executive Producer: Nick Litwinko
Executive Producer: Michaela McKee
Executive Producer: Peter Repplier
Post Producer: Toby Rubin-Sowers
Editor: Joe Bosch
Illustration: Nahuel Rollan, Juan Barabani
Animation: Ben Nichols, Cyril Izarn, Federica Intelisano, Lucia Vidal, Ofir Shoham
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