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Top 6: October 28th 2020
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Bud Light: Cardboard Fan

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Top 6: October 28th 2020
Bud Light, the Official Beer sponsor of the NFL, announced a new 2-minute TV commercial, "Cardboard Fan", paying homage to the cardboard cutout fans of 2020, aired on Sunday, October, 18. From the NBA to the MLB and beyond, sports leagues are finding new ways to engage fans to cheer on their favorite team. From no fans, virtual fans and, of course, cardboard cutouts -- leagues are changing the way fans show up to support. The commercial shows the epic journey of one Giants fan's cardboard cutout to find Bud Light. Watch the spot to see how he conquers escaping the stadium and making it back home.
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HEAD OF INTEGRATED PRODUCTION: Nick Setounski

GROUP ACCOUNT DIRECTOR: Ryan Johnson

MANAGEMENT SUPERVISOR: Lauren Wilson

ACCOUNT SUPERVISOR: Bianca Nikic

ACCOUNT EXECUTIVE: Carla Caban

SR. PROJECT MANAGER: Bruce Fields

JR. PROJECT MANAGER: Camila Rodriguez

DIRECTOR OF BUSINESS AFFAIRS: Patrick O’Donoghue

SR. BUSINESS AFFAIRS MANAGER: Maureen Doyle

BUSINESS AFFAIRS MANAGER: Daniella Vargas

TRAFFIC SUPERVISOR: Sonia Bisono

TRAFFIC COORDINATOR: Tina Wyatt

GROUP STRATEGY DIRECTOR: Stephane Missier

SENIOR BRAND STRATEGIST: Matt Hisamoto

BRAND STRATEGIST: Leah Greene

SOCIAL STRATEGIST: Connor Corr

COMMUNICATIONS PLANNING DIRECTOR: Zack Green

LINE PRODUCER: Marc Grill

CLIENT CONTACT:BUD LIGHT, A-B INBEVUS

CHIEF MARKETING OFFICER: Marcel Pereira Marcondes

VP MARKETING, BUD LIGHT: Andy Goeler

BRAND DIRECTOR, BUD LIGHT: Joe Lennon

SENIOR DIRECTOR, BUD LIGHT: Lauren RodriguezBRAND MANAGER, BUD LIGHT: Jessica Lee

DIRECTOR OF MARKETING COMMUNICATIONS: Michael Goon

DIGITAL DIRECTOR, BUD LIGHT: Conor Mason

DIGITAL BRAND MANAGER, BUD LIGHT: Lindsay Cozen

DIRECTOR, BUD LIGHT SPORTS MARKETING: Joseph Barnes

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