When the most popular bank in Thailand, KASIKORNBANK, meets the most popular chat app LINE, with 45 million users all over the country, they turned to GREYnJ United Bangkok to help … read morethem launch LINE BK.
LINE BK is social banking on mobile, with all the banking services within a social app.
“Concentration” is a film about one frustrated guy who’s trying to get his friend to transfer money he owes. Unfortunately for him, his friend is the modern day definition of ‘digital distraction’. Every time the friend gets out of their conversation in LINE chat, he gets distracted by other notifications and forgets to make the transfer.
The story is packed with pop culture trends and witty twists that are both entertaining to watch, and clearly communicate the superiority of the feature - social banking - promoting that it’s all your banking needs within your daily chat app.
The app offers seamless transactions with no unnecessary interruptions and the campaign shows how we could all do with more convenience and less digital distraction.
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