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Macy's: In Dad's Shoes


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Macy’s new holiday campaign, 'In Dad’s Shoes,' tells a magical story about appreciation and the power of giving a thoughtful gift. The heartwarming spot created via BBDO New York was inspired by the idea that giving a thoughtful gift means really getting to know someone and that you can’t truly understand someone until you’ve walked a mile in their shoes. Centered on a little girl who is trying to decide what to get her dad for Christmas, the film opens when she decides to try on his shoes for size. Suddenly, the shoes come to life and start walking her through a day in the life of her dad, showing her all of the things he does for the family. Once she’s spent a day in his shoes, she realizes the perfect gift to get him. And because it’s thoughtful and from the heart, it means the world to him.
Credits Other credits

CLIENT: Macy’s

Chief Customer Officer: Rich Lennox

SVP Customer Activation: Abigail James

VP Executive Creative Director: Lee Walker

Senior Director, Integrated Brand Strategy: Danielle Willett

Director of Broadcast: Audrey De Shong

Director Integrated Brand Strategy: Elana Tepper

Manager Integrated Brand Strategy: Sam Chu

Specialist Broadcast: Sandy Pletikosic

Agency

Managing Director: Mark Cadman

Senior Director: Patrice Reiley

Director: Jessica Townsley

Planning Director: Steve Panawek

Account Manager: Abigail Solano

Assistant Account Executive: Victoria Skrivanos

Production

VP: Anna Hashmi

Production Supervisor: Mini Bhogal

SERVICE: Fimgroup.tv

Executive Producer: Nathan Miles

Head of Production: Renee Poulin

Service Producer: Oliver Van Beek

EDITORIAL: Friendshop!

Editor: Ben Suenaga

Producer: Laura Shackleford

MUSIC: Human

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