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Top 6: November 18th 2020
Experiential
HomeEquity Bank & The Royal Canadian Legion: PauseToRemember - Team LegionTop 6: November 18th 2020
Last year, the Royal Canadian Legion, in partnership with HomeEquity Bank and brought the Remembrance Day moment of silence to video game streaming services like Twitch in a campaign that saw over a million gamers around the world laying down their controllers. The campaign, #PauseToRemember, was part of a broader partnership around HomeEquity Bank’s sponsorship of the Legion's digital poppy initiative.
For its second year, the campaign is centered on a newly assembled group of WWII veterans called Team Legion. This team joined the world of online gaming to share their real experiences on Remembrance Day.
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