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METRO: Give Your Kitchen A Break
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The global Covid-19 pandemic has already led to high revenue losses in the hospitality industry this year. No real recovery is expected in the coming months either, due to continuing restrictions. To support its partners and clients in the food service industry, METRO is launching an extensive TV and digital campaign aimed at consumers. The idea and implementation of the Christmas film was developed by METRO's global creative agency, Serviceplan Campaign Hamburg. The objective of the global 'Give your kitchen a break' campaign, is to encourage as many people as possible to order their favorite menu for this year’s festive season at a restaurant near them. Following recent months, during which daily life - including all its new and old challenges – has taken place in people’s homes for most of the time, now at least the kitchen at home gets a break.
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