METRO: Dorian's Next Business Goal

The new claim "Your Success is our Business" emphasises METRO's position as a dedicated supporter of the success of independent business owners. The brand campaign that goes along with this claim underpins it and simultaneously brings it to life with real METRO customers from over 20 countries, turning their personal business goals into the heart of the campaign. You can follow how METRO supports independent business owners such as restaurant owner Christa from Germany, kiosk owner Vijay from India, café owner Lilian from Italy and the other faces of the campaign in films and on the different METRO countries' websites and social media channels. For example, supporting them in digitalising their business, opening their next shop or helping them to rediscover forgotten flavours.