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Outdoor

ActionAid: #Call4Margherita


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Today for the International Day for the Elimination of Violence against Women we launched for ActionAid #Call4Margherita.
Turning Pizza Margherita into a symbol of protest to fight against Violence on Women.
A protest campaign inspired by the true story of a woman who pretended to order a pizza just to escape her partner’s violence.
A message so strong it reached Palazzo Chigi, the Minister of Justice Alfonso Bonafede, the Minister for Equal Opportunities and Family Elena Bonetti and the Under-Secretary of State for Health Sandra Zampa, who all got their Call4Margherita pizzas delivered by ActionAid.
Credits Other credits

art director Francesco Rossetti, Arianna Perrone

Copywriter: Francesco Vecchi

Account: Emiliana Papeo

Producer Fcb Partners: Cristina Nardi

Head of Social: Riccardo Setti.

Cdp: BlackMamba

Producer BlackMamba: Stefano Monticelli, Martina Repossi

Director: Niccolò Valentino

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