TV ad: ActionAid: Water

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“Water” opens on a woman carrying a basket on her head through a dust storm, over which the super “Nkoben, Kenya” appears in this Ogilvy One London TVC. Children cast worrisome looks across the dehydrated landscape. Then a drop of water hits the ground, followed by thousands. A young girl looks up to the weeping sky as a voiceover begins, “This was the day everything changed for Sienna. It was the first time she’d ever seen fresh water in her village.” The girl collects water in her hands and rejoices with fellow village members as the voiceover continues, “A water pump made possible through child sponsorship didn’t just bring clean water. It brought better health and the chance for all the children to go to school. You can create unforgettable moments like this by sponsoring a child through ActionAid.” The people of Nkoben take water from the life-saving pump and the voiceover concludes, “Make this the moment you decide to sponsor a child,” accompanied by the web address and ActionAid logo.