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Top 6: November 6th 2013
Interactive
ActionAid: DonateYourProfileTop 6: November 6th 2013
ActionAid is an organisation committed to many projects, like fighting hunger, but in Italy it is known primarily for organizing the sponsorship of disadvantaged children. The challenge for DLV BBDO Milan was to communicate to new consumers, the work of ActionAid, and use the existing one as media to spread the message. The only asset that ActionAid could leverage were the personal stories of people’s activism. So following the strategy of using the two most popular social networks in Italy, Facebook and Twitter, we created the DonateYourProfile project. Not a fundraising campaign, but a campaign where people could be the voice, becoming a media, for ActionAid’s stories donating their Facebook and Twitter profiles.
Sviluppo tecnico Claudio Fedel e Filippo Sarzana, |
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