 |
Top 6: November 6th 2013
Interactive
Corvette Stingray: World’s First Reverse Test Drive
Top 6: November 6th 2013
The launch of the All-New 2014 Corvette Stingray mandated an idea as new and different as the car itself: The "World's First Reverse Test Drive." Partnering with leading biometric and brain wave experts, Chevrolet created the first test drive where five individuals--each with varied backgrounds and driving skills--tested the car on a closed racetrack, while the car tested them. Each experience was documented on video and paired with biometric, brain wave and car telematics data. Put to the test: Evan Orensten, co-founder of coolhunting.com; Phillip Cooley, entrepreneur/restaurateur; Kelly Olexa, CEO, Fitfluential; Kazunori Yamauchi, producer, Gran Turismo; and Terry McFly, lifestyle blogger/journalist. The results showcase the transformative effect of the Stingray and are featured on vimeo.com/corvette. Visitors to the site can also test their own skills with the Precision Challenge Test, an interactive video game that allows viewers to use their keyboards to test reaction times, recall and spatial recognition.
Chief Marketing Officer Global Chevrolet and GM Marketing Operations Leader: Timothy Mahoney Also best this week |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
