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Top 6: November 6th 2013
The launch of the All-New 2014 Corvette Stingray mandated an idea as new and different as the car itself: The "World's First Reverse Test Drive." Partnering with leading biometric … read moreand brain wave experts, Chevrolet created the first test drive where five individuals--each with varied backgrounds and driving skills--tested the car on a closed racetrack, while the car tested them. Each experience was documented on video and paired with biometric, brain wave and car telematics data. Put to the test: Evan Orensten, co-founder of coolhunting.com; Phillip Cooley, entrepreneur/restaurateur; Kelly Olexa, CEO, Fitfluential; Kazunori Yamauchi, producer, Gran Turismo; and Terry McFly, lifestyle blogger/journalist. The results showcase the transformative effect of the Stingray and are featured on vimeo.com/corvette. Visitors to the site can also test their own skills with the Precision Challenge Test, an interactive video game that allows viewers to use their keyboards to test reaction times, recall and spatial recognition.
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Credits
Other credits
Chief Marketing Officer Global Chevrolet and GM Marketing Operations Leader: Timothy Mahoney
Vice President, Marketing: Chris Perry
Director Brand Advertising & Sales Promotion: Molly Peck
Advertising Manager: Todd Christensen
Assistant Advertising Manager: Anthony Biondo
Director Digital & CRM: Andrew Dinsdale
Digital/Social Assistant Ad Manager: Madison Dowswell
Deputy CCO, Global: Matt Canzano
Deputy CCO, Global: Andreas Dahlqvist
Chief Production Officer: Brian DiLorenzo
Director of Content: Jeff Beverly
Director of Technology: James Vreeland
Executive Broadcast Producer: Agnieszka Palarz
Associate Interactive Producers: Ryan Wallace, Gillian Ennis
Account Director: Bill Wilt
Account Manager: John Omtvedt
Operations Managers: Roxanne Mullins, Miya Petrovic
Assistant Account Executive: Brittany Redmond
Business Affairs Manager: Stacy Swann
Global Strategy Director: Matt Kuzelka
Global Strategy Director: Conner Huber
Strategist: Kelsey Ellefson
Product Insights Specialist: Ryan Botkin
Head of Production: James Okumura
Managing Director/Executive Producer: Eva Mautino
Production Supervisor: Lisa Judice
Editor: Dave Crosslin
Editor: Zach Dufresene
Assistant Editor: Lisa Roberts
Assistant Editor: Nicole Finateri
Assistant Editor: Jonathan Chatten
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