Currys PC World: E-scooting: Do’s & Don’ts

2021 will be the "Year of the E scooter", with an uplift in popularity nationwide as one in ten Brits were gifted one this Christmas. Additionally, Currys PC World, the UK’s largest electrical retailer, reports a 230% increase in e-scooter orders over the festive period. While private e-scooters can only currently be legally used on private land, they are flying off the shelves. Despite this rise in popularity, a fifth (18%) of the UK population admit that they are scared to ride an e-scooter. As e-scooter trials continue to roll out across the UK and the popularity increases, Currys PC World has partnered with e-scooter sage and radio DJ, Matt Edmondson, to create an entertaining electric scooter safety video to ensure anyone with a new e-scooter knows how, where and when to ride it. A whopping 61% of Brits say that people who ride e-scooters are dangerous to others on the road, ride them too fast (49%) and do not wear protective gear (43%). Almost a quarter of those quizzed (23%) wish for clearer information on e-scooter health and safety, with nearly half (44%) unsure if riding on the pavement is allowed and 60% unsure of the legal speed limit. In response to the findings above, the ‘E-scooting: Do’s & Don’ts’ video, filmed on location at a Currys PC World store in Staples Corner, London, aims to show how fun e scooters can be when used correctly.