 |
Tv
Dell: Get More Into Whatever You’re Into
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Dell is launching a new global brand platform and campaign with a vibrant brand film and new XPS social channels that celebrates the passion of young creators. The campaign highlights the redesigned XPS, a PC meticulously crafted to appeal to the Gen-Z and younger millennial audience, allowing them to create and collaborate with ease. This consumer campaign is a new approach for the brand. Developed in partnership with VMLY&R with VFX by MPC New York, it had to create an aura for the XPS campaign that contends with its contemporary competitors and brings the brand into new creative territory. The goal is to shift the current perception of Dell’s consumer laptops, inviting people to 'Get More Into Whatever You’re Into', and dive deeper into their passions. The VFX-heavy brand film is a wild, colourful journey down the rabbit-hole of users’ interests. Directed by Marco Prestini of Anonymous Pictures, the film creates surreal, beautiful worlds out of the passions each represents. It is a spellbinding visualisation of what’s virtually possible; capturing the essence of these new pieces of technology was essential to their introduction into the marketplace. MPC did this flawlessly through CGI executions, bringing the concept boards to life. The film realises the brand platform by diving into the characters’ 'Youniverses'. The general assumption is that younger consumers don’t use laptops, but that’s not the case. The work is based on the insight that Gen-Z and young millennials do use laptops just as much as any demographic – the difference is, they open their laptops for a specific purpose. They use their laptops to create, to collaborate, or to deeply research something they care about.
Executive Director of Integrated Production: Greg Lotus Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
