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It was almost impossible to watch your favorite show in the early 2000s without hearing the catchphrase: "Dude, you're getting a Dell." Steve, “The Dell Dude,” appeared in 26 different commercials over three years for the PC company, becoming a national sensation for his iconic catchphrase.
Now, 20 years later, Steve is back, teaming up with Dell Technologies once again to show how far they’ve come from the days of CD burners and DVD upgrades.
Dell Technologies has since grown well beyond the home computer. With his lighthearted sense of humor and iconic "Dude," Steve is back to marvel at the latest innovations Dell Technologies has powered, from recycling e-waste, to making the fastest race cars even faster, and even powering space exploration.
"Dell Technologies has grown from a computer company to a full blown technology juggernaut since “The Dell Dude” first graced our television screens, said Wayne Best, chief creative officer, New York. “Bringing him back to share what the brand is doing now helps emphasize how much Dell Technologies has really changed."
The campaign is currently live and is releasing new videos each week.
Credits
Other credits
VMLY&R:
Wayne Best – Chief Creative Officer
Niraj Zaveri – Executive Creative Director
Justin Ebert – Executive Creative Director
Crystal Deuel – Associate Creative Director
Elliott Graham – Associate Creative Director
Rachel Krouse – Executive Business Lead
Allie Ritter – Group Director, Client Engagement
Ally Reis – Account Supervisor
Jenny Anderson – Senior Account Manager
Bobby Jacques – Group Executive Producer
Allison Raich – Senior Producer
Maggie Diaz - Senior Content Production Business Manager
Jen Bonhomme - Managing Director, Strategy & Insights
Jason Syptak – Connections Director, Social
Rachel Sider – Senior Connections Manager
Gaby Ringvald – Connections Manager
Leah Ramos - Senior Analyst, Innovation & Data
DELL TECHNOLOGIES:
Liz Matthews – SVP of Global Brand, Creative & Experiential Marketing
Rachael Henke - Senior Director, B2B Campaigns + Talent Attraction
Rochelle Covington - B2B Campaigns, UF Creative Strategy/Broadcast
Patti Kelly – Global Communications
Talia Hill - Corporate Communications
Framestore Pictures
Director: Ben West
Managing Director: Jennifer Siegel
Head of Production: Anne Vega
Line Producer: Kevin Clark
DP: Toby Irwin
Framestore
VFX Supervisor on Set - Eric Rosenfeld
VFX Supervisor in Post - Gigi Ng
Lead Flame Op - Greg Gaskins
Nuke Compositors: Zavier Mojica, Joseph Yoon
CG Lighting Technical Director: Nico De La Fuente
CG Previs: Francisco Dias
CG Asset/Model Technical Director: Andrew Trout
CG Rigger: Jeremy Livingston
CG Animation Lead: Yarim Machado
CG Senior FX Technical Director: David Wanger
Senior Producer: Michael Brown
Executive Producer: Nick Fraser
Nomad
Editor: Jared Coller
Assistant Editor: Dani Weltman
Producer: Justin Ladd
Company 3
Senior Colorist: Jaime O’Bradovich
Producer: Nick Krasnic
EP: Ashley McKim
HOP: Julia Paskert
Sound Lounge
Engineer: Tom Jucarone
Producer: Camila Dayson Aravena
Executive Producer: Susie Shuttleworth
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